creating and positioning signs to boost business

Three Ways To Make Your Business's Vinyl Banner Stand Out

When you run a business of any type, having a vinyl sign printed to hang on your business, take to trade shows, and use when you're involved in community fundraisers can be a cost-effective way to reach a larger prospective customer base. It's important to remember that those who see your sign might only notice it for a matter of seconds before moving on; as such, you have to ensure that your message is clear, easy to read, and provides just the right amount of information to draw people in.

Regardless of the nature of your business, here are three tips that can help make it effective.

Include A QR Code

QR codes are an effective way to help customers reach you online with ease. Instead of wasting valuable space typing a long URL or email address, a QR code on the sign can quickly be scanned by the passersby to provide digital access. If you have an active presence on social media, you can even have your QR code take the prospective customer directly to one of these accounts. Think about where you plan to display the vinyl banner -- if you might have it high on a building, for example, a QR code would be ineffective compared to having the banner low an accessible for people to scan.

Involve A Call To Action

Successful vinyl banners include some form of a call to action. This means that they encourage prospective customers to take a step in a specific direction. Often, there's a value-added benefit of doing so. For example, specific calls to action could invite people into your store for a seasonal sale you're offering or ask them to view your website to download a coupon that gives them 10 percent off their purchase. A call to action turns a vinyl sign from simply being informative to prompting the prospective to take the necessary steps to actually become a customer.

Less Can Be More

Too much information, even if your vinyl banner is large, can make the information appear cluttered and difficult to read through. Considering that you might only have seconds to capture someone's attention, this information overload can be detrimental. Keep in mind that less can be more. Some white space, for example, isn't wasted space -- it can have a calming effect on the viewer. Think of the key messages that you need to get across rather than try to include everything good about your business that you wish to share.

Contact companies like Davis Sign Co for more info.