creating and positioning signs to boost business

Three Elements To Consider When Creating The Perfect Business Sign

One of the most versatile tools that your company has for marketing is the signs you use for your building and property. In order to make the most of these signs, you need to be prepared with a careful planning process. If you don't have any experience in developing commercial signs for marketing purposes, you may not know where to start. Here are a few tips to help you with the design stage.

Choose Your Colors Carefully

The color you select for the signs will be a key factor in the general perception of your company. You'll want to choose a color that's appropriate to your company's brand identity and the industry that you're in. As an example, companies that market toys to kids aren't likely to be as well received with signs and brand colors that are dark and monotone. Instead, you'll want to use bright, vibrant colors in that case. Similarly, a company specializing in outdoor gear isn't going to thrive with business signs made in bright primary colors. Browns, greys and greens are best for these types of industries.

Think About Your Text

When you create business signs that are designed to catch attention even from passing cars, clarity is essential. You'll want to be sure that the text you use on your signs is easy to read, clear and large enough to get the general idea even when driving by on the highway. Don't use flowing, script-like fonts, because they can be harder to read.

You'll also want to be sure that the wording on the sign is minimal. The less text you have, the greater your chances are that people will read the whole sign. If it's littered with text and long messages, people aren't as likely to have the time to read it when they're driving by. You'll also want to focus on consumer terminology. Speak directly to your customers with words like 'your' to make it personal.

Make It Unique

You want to set your brand apart, particularly within your given industry. One way that you can do that is by creating business signs that are unique and catch attention. For example, a home improvement company with a sign that's shaped like a tool will likely garner more passerby attention than a standard rectangular sign. Think about what is specific about your industry and spotlight it.

For more information, contact Apogee Signs or a similar company.