creating and positioning signs to boost business

Shed Some Light On Your Business With These 3 Commercial Sign Tips

Installing or updating a commercial sign for your business can seem like a daunting task. Not only do you have to choose the right coloring, wording, and materials, you also have to make sure your sign is visible. Although your sign may seem visible during the day, it may lack visibility during the nighttime hours. Fortunately, there are some lighting options and tips that can help you increase the visibility of your commercial signs.

Location, Location, Location

When choosing the proper lighting for your sign, consider the location of your lighting. For example, you may choose to place overhead lighting above your sign in order to provide greater visibility. Another great location for lighting would be behind your sign. Backlighting can ensure visibility no matter the time of day or even the weather.

Spotlighting is a great option because you can keep the lighting closer to the ground while still lighting up your sign. Spotlighting provides you with directional control so that you can ensure that all of your sign receives the proper lighting. Spotlights are great for signs that sit either high up or close to the ground. Since spotlights are typically small, you can place them just about anywhere on your commercial property, therefore giving you more control over the location of your lighting.

Lighting Types

When choosing lighting options for your commercial sign, keep in mind that there is no such thing as a one-size-fits-all. For example, if your business is located among a cluster of corporate businesses with attractive, elegant looking signs, a neon sign might not be the best option for you. Instead, opt for something that is equally as elegant and professional looking such as a backlight or box lit sign.

In order to choose the right lighting for your commercial business sign, consider the type of business you have and the signs used by nearby businesses. You want your sign to stand out, but it should not differ entirely from the signs used by other businesses near to yours. Various signs work best for certain types of businesses, which can help you make the right choice.

For instance, neon signs work great for diners and cafes, especially if you are going for a timeless and traditional feel. Light box signs are a great option if you operate a retail business, such as a clothing store. Light box signs provide a dramatic visual appeal to them that are easily seen no matter the time of day or night.

Rules and Regulations

Keep in mind that you will have to speak with representatives at your local city hall to find out what rules and regulations exist, if any, regarding the use of lighted signs. For example, your city building codes may limit the type of lighting you use and the brightness of your lighting depending on the area of your business.

You should also make sure that the type of lighting you choose meets the rules and regulations of your area. As of July 2012, some lighting options were eliminated. If you have a lighted sign in place that you need to update, your lighting options may differ from what you already have installed. Keep in mind that LED lights have become a popular choice among many commercial businesses and are therefore likely embraced by local rules and regulations.