Tips For Designing A Custom Banner For Your Company
If you want your business to succeed, you need to focus on marketing. After all, your business can't succeed without a steady stream of customers. Creating custom banners to promote your business is a cost effective solution. Not only can vinyl banners be printed quickly, most are affordable and easy to customize. However, before you order banners for your business, there are some design aspects that you need to take into consideration.
Banner Size
There are a few things you need to think about before choosing the correct banner size. Start by considering how and where you want your banner displayed. Different settings require banners of different sizes. For example, if you want to hang a banner on the side of a building so that it's seen from the road, you'll need a banner that's large enough that's it's visible to drivers for several seconds.
Before you can select a banner size, you need to consider the wording, letter size, and letter style, as well as any image or logo you want to include. This way, you know how much banner space you need to accommodate your design. Keep in mind, people don't take a lot of time to read wording on banners, so you should keep your design as simple as possible.
Design Orientation
You also need to consider whether you want a horizontal or vertical banner. Horizontal banners work well if you want to display the banner hanging on the side of a building.
While you can order a banner stand for a horizontal banner, a vertical banner might be a better option for you because it's thinner, which makes it more versatile. Vertical banners are often displayed using banner stands, which allows them to be used in several different ways.
Banner Color
Color is a powerful marketing element because it can trigger physical and emotional responses for people. So, choose your banner colors carefully.
- Red is a color that has a lot of energy, so it's often used to attract impulse shoppers. Consider using red on banners that will be displayed near your store's cash registers or to promote current sales.
- Blue and green are both calming colors that people typically associate with security and stability. So, if your business is promoting a service, trying to attract budget shoppers, or trying to attract a crowd of people with more traditional values, you should consider using blue and/or green in your banner design.
- Black, white, and gray are colors that are commonly used as secondary colors in banner designs. While they are all neutral colors, the one that you choose will still have a big impact on the overall design. Black makes a big impact, so it's a good option to use if you're trying to attract people who typically act on impulse. However, if you're looking to build a long-term client base or designing a banner for everyday use, you should consider using for white or gray as a secondary color.
The design you create is completely up to you. However, you need to be able to relay your needs to the printing company. So, before you contact printing services, have a design ready and know the banner size, design orientation, and banner colors that you want to use, as well as whether or not you need to order any accessories, such as banner stands.
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