What Are The Benefits Of Pylon Signs?
If you're looking for new ways to market your business, then pylon signs could be a good option. These tall, free-standing signs sit outside your premises, often by the side of a road. They have a range of benefits you won't get from other signage products. Continue reading to learn more.
Increased Visibility
If your company is located by a busy road, then you may struggle to boost awareness in passing traffic. You may not find it easy to make new customers aware of who you are and what you do. After all, drivers should focus on the road ahead when they drive by your premises. They may not look to the side long enough to see that you are there. If you install pylon signs, then you'll boost awareness of passing pedestrian and vehicular traffic. Drivers can see your sign from a distance; it will stay in their eyeline for longer as they drive. This extra passive exposure may be enough to put your company's name in some people's heads so that they remember you later. This builds your company and brand recognition. It may also encourage people to use your services or buy your products more immediately.
More Versatility
While effective, some business signs have limited effects. For example, a permanent sign above a storefront tells people where you are and what you do. However, it plays a passive rather than an active marketing role after that. You won't typically change this sign unless you change your branding or business information. Pylon signs are more versatile and have more active marketing benefits. For example, if you use LED pylon signs, then you can illuminate your message so that it has 24/7 exposure. These signs are also double-sided. So, you can get exposure from two directions. If you want, you can use the same advertising or message on both sides. Or, you can put different visuals or information on each side. You can also easily change the advertising or marketing you display on some signs. This gives you the opportunity to give out different marketing messages at different times. For example, you can change your signs on a seasonal basis. You can promote sales, special offers, discounts, and new product lines. You can even make some useful extra money by selling part of the sign to other businesses so that they can promote themselves in the space.
To find out more about pylon sign advertising and its benefits, contact a local business sign shop.
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