One of the most versatile tools that your company has for marketing is the signs you use for your building and property. In order to make the most of these signs, you need to be prepared with a careful planning process. If you don't have any experience in developing commercial signs for marketing purposes, you may not know where to start. Here are a few tips to help you with the design stage.
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Three Ways To Make Your Business's Vinyl Banner Stand Out
When you run a business of any type, having a vinyl sign printed to hang on your business, take to trade shows, and use when you're involved in community fundraisers can be a cost-effective way to reach a larger prospective customer base. It's important to remember that those who see your sign might only notice it for a matter of seconds before moving on; as such, you have to ensure that your message is clear, easy to read, and provides just the right amount of information to draw people in.
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Professional Wayfaring Signage: Why Clean, Clear And Easy-To-Read Signs Are So Important
City council members in Bridgton, Maine, wanted a unique and handcrafted look to their wayfaring signs, which were planned to point the way to the town's local attractions. So they rejected a bid from a local sign company and hired an area artist to hand paint directional signs -- at 6 times the cost.
When the signs were partially delivered weeks after they were supposed to be, another area sign professional reviewed the signs and explained how they were not designed professionally or finished properly for durability.
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A Multiple-Use Vinyl Banner
A vinyl banner is flexible and strong enough to last for years. To get the most out of a vinyl banner, design and print it in a size that can be used in multiple locations. Plan the text and graphics of your banner to be applicable during any season. Install grommets around the top, bottom, and sides of the banner so that it can be attached to different substrates. A well-designed vinyl graphic can be used repeatedly and continue to look crisp and new.
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