Professional Wayfaring Signage: Why Clean, Clear And Easy-To-Read Signs Are So Important

Posted on 1 January 2016

City council members in Bridgton, Maine, wanted a unique and handcrafted look to their wayfaring signs, which were planned to point the way to the town's local attractions. So they rejected a bid from a local sign company and hired an area artist to hand paint directional signs -- at 6 times the cost.  When the signs were partially delivered weeks after they were supposed to be, another area sign professional reviewed the signs and explained how they were not designed professionally or finished properly for durability. [Read More]

A Multiple-Use Vinyl Banner

Posted on 10 November 2015

A vinyl banner is flexible and strong enough to last for years. To get the most out of a vinyl banner, design and print it in a size that can be used in multiple locations. Plan the text and graphics of your banner to be applicable during any season. Install grommets around the top, bottom, and sides of the banner so that it can be attached to different substrates. A well-designed vinyl graphic can be used repeatedly and continue to look crisp and new. [Read More]

3 Things You Should Make Sure Your Business Sign Has Before Completing Installation

Posted on 9 November 2015

The right sign can be the difference between getting a lot of new customers to contact you, or seeing your business growth start to plateau. Whether you are installing a new sign in front of your storefront or you are putting up a new advertisement near the highway, there are some things you should keep in mind in order to increase the effectiveness of your new sign. Here are 3 things you should check to make sure your sign has before going ahead with the sign installation. [Read More]

Unusual Places To Put Your Large Format Print Signs

Posted on 5 November 2015

Regardless of what you are trying to sell, you are going to need to get as much exposure for your company as possible by advertising all over the place. You might have ads online, on the radio, or on the television, as well as posted all over your town. Because many companies are vying for the attention of potential customers, it's absolutely critical to ensure that your ads stand out as much as possible. [Read More]

About Me

creating and positioning signs to boost business

I was freelancing as a photographer for different families and companies in the area. I was doing well so I thought I would open up a studio of my own and see if I could draw in enough clients to build a successful business for myself doing what I love. I started advertising on social media and placing ads in the local papers, but I still wasn't getting the customers that I wanted. One person suggested that I place some signs around town. If this is something that you are considering, my blog can help you find out how to design a sign and where to position it to get the most from it.

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